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Coaching
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What is Coaching
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What is Coaching
What is coaching?
“You can never teach enyone anything, but rather help them find the answer inside”
Galileo

“Coaching Service”, the fastest growing after IT sector in the developed countries, is a well-planned development relation between the coach and the coachee to reach the desired performance and life quality. The purpose of this relation is to reach the target, set by the coachee himself and overcome problems on his own through the support of the coach.

Who is a coach and what is his/her added value?
  • Coach is the person who will stimulate you and monitor the developments with you.
  • Coach, is a person who pushes and motivates you in order to expose your potential and resources
  • Coach is a partner, in your desired life journey.
  • Coach provides you with your self-awareness.
  • Coach, provides you the support, structure and necessary tools to enable you reach your targets.
  • Coach makes us realize our positive and negative habits.
  • Coach accompanies you in the process of transforming your vision into reality.


Why is Coaching Beneficial?
Top management feel the need for a coach who will provide constructive feedback to them due to lessening of internal feedback since the time they start to climb up the stairs or anybody feeling the lack of personal feedback

Global companies like Pfizer, Unilever, American Express, Philips spare seriously extreme budgets for coaching services. Is it worth that high investment? It is proven to be really worth upon a research done by Manchester Inc. ROI (Return on investment) is 5.7 times the invested money in coaching services. Also very positive developments were observed in the managers who took this service;
  • 77% - Relations with their subalterns improved
  • 61% - Job satisfaction increased
  • 67% - Team work increased


Besides these benefits, coaching has several advantages compared to classical trainings. Above all, it provides permanent change for that person. It is proved by the Case Western Reserve University’s research that coaching effect on a person lasts for seven years. However, if a special follow up program is not planned after the seminars, this effect lasts only couple months.

How Does The Coaching Process Work ?
Above all, coaching programs are based on a “partnership” which requires trust and confidentiality between the coach and the coachee. Besides, it entails mutual responsibility and constant practicing. The coach emphasizes the coachee’s strengths, development areas and targets. The main purpose is to designate the action plan, increase the performance and mirror himself/herself in order to cultivate the coachee’s vision. The process works as periodical meetings with the coach on one to one basis, (generally once a week) and decision taking after each session. In each session, the previous decisions and accordingly taken actions are evaluated. Taking lessons out of mistakes and continuous strategy development is provided, while success is celebrated.

Ready to find your answers? If yes, a very delightful journey is waiting for you.

What is the Criteria to Choose the Right Coach For You?

There are many institutes and organizations giving coaching trainings. The coach to serve you shall better be a member of International Coach Federation (ICF), shall be devoted to ethical principles and be trained by an internationally credited organization. You better prefer a coach who shall be experienced in the field that you need coaching. Also NLP is a very useful and integrating method which is frequently used in coaching. You can grasp more detailed information about international standarts and ethical rules by the web site of ICF; www.coachfederation.org

Which Features You Shall Look for in your Coach ?
Honesty, sincerity, reliability and high EQ are the most significant features. Most of the coaches grant the first session free of charge before starting a long practice. Thus you can have a first impression about your candidate coach and decide whether the program is suitable for you where you can start the process afterwards. Isn’t it worth trying?

Who Works With a Coach?

The people who wish to discover their potentials and develop personal skills

The ones who would like to find out different perspectives

The ones who wish to succeed and reach their targets

The ones who wish to lead a more balanced, qualified and meaningful lives.

What Changes as You Start Working with a Coach?
  • You become mindful about yourself.
  • You can design your targets more easily and effectively
  • You start using your resources more effectively
  • You maintain self-dicipline.
  • You determine your priorities.
  • You stop postponing.
  • You start taking effective actions.
  • You take lessons out of your mistakes and increase your performance by constant learning.
  • You make work-life balance
  • You become the leader of your life.


How shall the Relationhip Between the Coach and the Coachee be?
Coaching relationship is based on mutual trust, honesty, respect and responsibility. Both sides should listen to each other and be welcoming to new ideas. All the speeches and discussions should remain confidential between the coach and the coachee.

Does Addiction Occur between the Coach and the Coachee? The coachee gets support from the coach in order to reach his/her targets. However, he / she is the one to take the steps which will create the change. During the whole process, he / she grasps ideas and suggestions from the coach and forms new perspectives through the coach’s questions. There occurs no emotional addiction during the process because the coach never attempts to solve the psychological problems of the coachee. The purpose of this coaching relationship is to give additional support to the individual who is actually capable of succeeding on his / her own.
  • What Makes Coaching Different from Other Methods? Coach never has the answers beforehand, nor gives you direct and ready solutions. Coach provides you an approach to find your own answers and make this a habitual action for you by using a particular method. This increases your self-efficiency. Actually, all the answers are hidden only in you where the coach makes them come out and helps you realise your true self.
    • Consultant Approach: “This is the solution, do this..”
    • Trainer Approach: “ The pest practice is…”
    • Psychologist / Therapist Approach: " What are the issues that I may be of help to you, so that you can think / feel different or behave different than now?"
    • Mentor Approach: "Follow me and take my actions as example."
    • Coach Approach: "What is your intention?"


    How Long Shall Coaching Relation Last?

    Generally, 2 – 6 months or 1 year long agreements are made with the coach. The time extent depends on the project or the target that you will work on. Besides, both time extention due to the developments or shortening if you believe that you are not benefiting from the process are possible. As mentioned, first meetings are generally free of charge. This meeting helps the coach to comprehend the current situation and expectations of the coachee while the coachee gets a first impression about the coach. The sessions are planned for half an hour or a full hour as either face to face or on the phone. E-mailing is also used for communication. As soon as the target which was set mutually is reached, coaching process ends. It is possible to repeat the process in case new challenges and targets appear.

    Starting a Mentorship or Coaching Process in your Company
    It will help you to work with an expertised, consultancy company serving in these fields, who shall establish and adapt the system to your company in the most proper way.

    Related trainings should be given to the coaches and mentors chosen internally. Besides, an external coaching support for approximately 3 months either individually or as a team will help them evaluate the steps they take henceforth.
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